Brand Packaging:maker Overnight Oats by Pepsico Design & Innovation

Pepsico Design & Innovation Spotlights The Maker Overnight Oats Brand Packaging

PepsiCo Design & Innovation, the project leader of the displayed work Brand Packaging by PepsiCo Design & Innovation spells out, The Maker Oats story includes conveying ease through simplicity, premium ingredients through product visibility, and a reusable jar and refill system for sustainability. The design language, inspired by Scandinavian simplicity, embraces simple geometry paired with clean iconography and sans serif letterforms, translating traditional premium cues into a modern interpretation. The strategy goes against the category norms to disrupt and create a unique point of difference. The use of purposeful, premium materials shifts the conversation from "just another oatmeal" to a breakfast experience..

Brand Packaging:maker Overnight Oats by Pepsico Design & Innovation Images:

VIA: http://competition.adesignaward.com/design.php?ID=63994

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