Lyon and Lyon's Twisting Spirits Gin Packaging

Lyon and Lyon Reveals The Twisting Spirits Gin Packaging

Lyon and Lyon, the author of the displayed project Twisting Spirits - Gin Packaging by Lyon and Lyon demonstrates, Twisting Spirits are IT geeks turned gin geeks, inspired by their data-driven background Lyon & Lyon wanted to apply it to the often traditional world of gin. TS's gins have very distinctive flavours, L&L ensured the consumer could experience each flavour before tasting it, by open sourcing their ingredient data. The labels are a result of representing every ingredient as a coloured bar, the more of it the bigger the bar. Each flavour is printed onto its own tactile embossed GFSmith Colorplan, so it feels like it tastes..

Lyon and Lyon's Twisting Spirits Gin Packaging Images:

VIA: http://competition.adesignaward.com/design.php?ID=57229

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