Ayelet Fishman-Link Urban Logistics
At Design Interviews
(Excerpt) Interview with Ayelet Fishman : Frank Scott: What is the main principle, idea and inspiration behind your design?. Ayelet Fishman : The inspiration behind my design was to create an urban logistics system that meets the challenges of the 21st century. The main principle was to offer an efficient, sustainable system that reduces truck movement and makes better use of existing urban infrastructure. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Ayelet Fishman : My main focus was on creating a system that would be both logistically efficient and energy and resource efficient. I wanted to achieve a seamless and sustainable system that allows a continuous flow of goods throughout the city. .Frank Scott: What are your future plans for this award winning design?. Ayelet Fishman : I would like to continue and develop this system with potential investors so that it could be realized in an urban space. .Frank Scott: How long did it take you to design this particular concept?. Ayelet Fishman : The design process of this system took about a year. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Ayelet Fishman : I find the topic of urban mobility fascinating.
The issues of urbanization and mobility are a global key matter that needs creative, long-term solutions. I believe that the city is not the problem but the solution itself. Urban mobility and even more so urban logistics are in my eyes very important and challenging fields to deal with. Especially since there have not been any major innovations in urban logistics in the last 30 years.
.Frank Scott: Who is the target customer for his design?. Ayelet Fishman : The system is designed for cities. Therefore logistics companies as well as urban municipalities are the potential investing and developing partners for such a project. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Ayelet Fishman : In my opinion what sets this design apart, is the fact that it deals with the different stages and aspects of urban logistics. Many other concepts are Island Solutions since they only focus on one aspect or stage of the process. .Frank Scott: How did you come up with the name for this design? What does it mean?. Ayelet Fishman : The definition of LINK is: a connecting element, a unit in a connected series of units forming a chain. This was the base principle of my concept- to connect and join between the different elements of the distribution process and existing urban infrastructure. .Frank Scott: Which design tools did you use when you were working on this project?. Ayelet Fishman : My design process began with extensive theoretical and field research. I continued with sketches, prototypes and functional models that allowed me to define and refine the concept and the design. In the final stages I used CAD modelling, renderings, graphics and animation. The result was presented in a 1:5 scale model. .Frank Scott: What is the most unique aspect of your design?. Ayelet Fishman : The most unique aspect of my design is the implementation of the semi autonomous, electric transporter fleet.
.Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Ayelet Fishman : I met with leading experts from the field such as the director of the City Logistics program and the Research and Innovation center at DHL, Germany. I consulted city planners and engineers in order to create a plausible, realistic system. I explored scenarios and designs using various techniques. .Frank Scott: What is the role of technology in this particular design?. Ayelet Fishman : Technology plays a .[ End of Excerpt: Read complete interview with Ayelet Fishman on Link Urban Logistics at design-interviews.com ]
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